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What is the purpose of target / avatar research?

As a business owner it is important to know if there is a demand for the service or product you plan to sell.  It can be the key to attracting new business, increasing sales, and making your business a success. 

Consumers who make up a target market share similar characteristics including buying geography, buying power, demographics, and incomes.

Learn more : https://docs.google.com/document/d/1Bwag2or1tLEVCx1CvU8pe96dKYhqZUSKSoaGHEQyLjM/edit?usp=sharing