Updated: Sep 27, 2019
Whether you’re looking for efficiency tips, wondering how to market your business and persuade your clients or customers more effectively, or you want to improve hiring and become an influencing leader, there’s something on this list for you.
1. The E-Myth Revisited: Why Most Businesses Don’t Work and What to Do About It by Michael E. Gerber - Small business success requires a delicate balance of three distinct personalities: the technician (i.e., someone who’s an expert), the entrepreneur (i.e. the big picture thinker), and the manager (i.e., the one who’s focused on the details).
2. Tools of Titans by Tim Ferriss - a collection of interviews with more than 100 successful folks from all walks of life, all of whom offer up personal productivity advice and other insights about their careers.
3. Influence: The Psychology of Persuasion by Dr. Robert Cialdini - The book teaches the six universal principles of persuasion, according to Cialdini, how you can use those to influence customer behavior, and what you can do to protect yourself from being subconsciously persuaded.
4. Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek - Do you want to be a leader who inspires your team? If you’re struggling to get there, it may be because you’re focusing on the wrong question.
A mix of creativity and a willingness to invest your time in marketing endeavors will go a long way towards the success of your small business.
Be sure to come and share which book turned out to be your favorite and why?
Till next time!