What's a Social Media Manager

Updated: Aug 23, 2019

Helping businesses capitalize on the popularity of social media platforms.



Social Media Management Services

Social media managers help small businesses capitalize on the popularity of social media platforms (examples: Facebook, Instagram, Twitter, LinkedIn, Pinterest)by creating and overseeing engagement, branding and marketing campaigns.Brand awareness is crucial to any business, especially a small business owners with limited funds. 

Currently, 1/3 of all Americans say that social media is their first point of reference learn about new products and services. For Millennials /Gen Y, Ben Z, IGen or Centennials social media is second only to television as a way to learn about new products.

Finding the right person to handle your businesses social media platform presence can be a daunting task. Determining the responsibilities of the manager(s) is complex.


Management responsibilities


Engagement Posts


Creating engagement posts are most often customized and based on the social media platform targeted at the time. The content is a mixture of professional images, Live and pre-recorded videos, blogs, newsletters. Emails, instant messages, or mobile texts have become additional popular options for delivery.


Planning and scheduling Posts

Creative content is not a small task. For example: Social Media managers are responsible for directly scheduling posts, creating a posting schedule, tailoring posts for each social platform, providing calendar views of the published posts and the scheduled posts to the client, creating custom video thumbnails, and determine the popular hashtags, to then create groups to reuse for target marketing.


Reporting and Analytics

The manager will review the historical data that provides comparisons and patterns to determine the best time to engage and the type of content to post. In addition, to providing an overview report to the client that reflects specific timeline engagement, followers and growth levels.

It's important to have a social media manager that will stay on top of the ever-changing world network.


 If you would like to find out more about our services, schedule a consult at infor@jachillc.photography.